Content strategy

- Strong content attracts, and converts

The right content engages your prospective customers and, online, keeps them coming back.

And thanks to Google, (and we really mean it, thanks Google) now more than ever it’s strong content that attracts traffic to your website.

So your business needs effective content to pull in prospects and convert them into customers.

• How effective is your existing content?
• How often do you update it?
• Are you sitting on valuable information that you could be sharing?
• When you create content, do you re-use in other ways?
• Do people engage with and share your content?
• Have you made best use of keywords, optimised for search (SEO)?
• Are you missing a trick in promoting and disseminating your content?

If you’re not asking these questions, or don’t know the answers, we can help you.

Make the most of your story

We appraise website and other content to check how effective it is – and how credible you are from a customer’s perspective, by using our 5C Credibility Check™.

And we can advise you how to make the most of your story by implementing a cost-effective content management and marketing strategy. We will show you how to:

• Mine in-house sources for valuable content
• Drive traffic to your website
• Decide what kinds of content to create
• Curate content from other sources
• Join up marketing and communication channels
• Re-purpose your content in new forms
• Link content management and social media activity

An initial chat about your story won't cost you.