Digital marketing

– Get more bangs for your bucks 

Your messaging, content and all communications and promotional activities should mesh within a digital marketing strategy. 

Get all your channels working together and not only will your marketing be more effective, it will be more cost-effective too.

WHAT A JOINED-up strategy LOOKS LIKE

If you want to reach more prospects, to give them the information they want,  at the right time and in the right place, then a joined-up digital marketing strategy is a must.

Among other things, this will involve:

• Setting clear and realistic goals – to point you in the right direction

• Picking priorities & channels – because you can’t do everything at once without a big team and budget

• Setting targets – to begin with, and refining them over time

• Agreeing the metrics – by which you’ll measure progress

• Monitoring performance – against those benchmarks

• Testing and re-testing – to identify what works best and avoid wasted spend

• Calculating return – on your investment in digital

• Reappraising and repeating the cycle all over again

WHICH DIGITAL channels?

Whether it's your social media output, online advertising or email marketing, content is a crucial cog at the heart of your strategy.

There are many channels it can drive. Start with the most important one – where most of your audience is – and build. That may be LinkedIn, X (Twitter) or another platform, but there are also industry and community forums to consider. Plus: blogs (yours but also guest slots and influencers), email and e-newsletters, podcasts, webinars, etc …. ideally, linking back to your website.

We can help shape, support or deliver your strategy, or elements of it,
in harness with you and/or your partners.