Digital marketing

– Get more bangs for your bucks 

Your messaging, content and all communications and promotional activities should mesh within a digital marketing strategy. 

Get all your channels working together and not only will your marketing be more effective, it will be more cost-effective too.

 

WHAT A JOINED-up strategy LOOKS LIKE

If you want to reach more prospects, to give them the information they want,  at the right time and in the right place, then a joined-up digital marketing strategy is a must.

Among other things, this will involve:

  • Setting clear and realistic goals – to point you in the right direction
  • Picking priorities – because you can’t do everything at once without a big team and budget
  • Setting targets – to begin with, and refining them over time
  • Agreeing the metrics – by which you’ll measure progress
  • Monitoring performance – against those benchmarks
  • Testing and re-testing – to identify what works best and avoid wasted spend
  • Calculating return – on your investment in digital
  • Reappraising and repeating the cycle all over again

 

WHICH DIGITAL channels?

Whether it's your social media output, online advertising or email marketing, content is a crucial cog at the heart of your strategy.

There are many channels it can drive. Start with the most important one – where most of your audience is – and build. Channels include:

  • Linked-In
  • Facebook
  • Twitter
  • Pinterest
  • Your website
  • Blogs (yours, guest, influencers)
  • YouTube / Vimeo etc
  • Forums
  • Search (organic and paid)
  • Email / e-newsletters
  • Webinars
  • Podcasts
  • Etcetera (this list is not exhaustive)

We can help shape, support or deliver your strategy, or elements of it,
in harness with you and/or your partners.

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